Deal Sheet: 2026 F-150 Platinum

Reiselman Ford · Dickson, TN · VIN: 1FTFW7LD9TFB81830

Negotiation Guide

Opening Offer

$89,402

Fair Price

$90,902

Walk Away Above

$92,406

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$84,519

Est. Invoice$87,336

Holdback (est.)$2,817

MSRP (Sticker)$93,910

Asking Price$91,410

Markup-$2,500

Est. Dealer Margin on This Car$6,891

Percentile2% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory532 vehicles

Avg Markup (All Models)-$554

Avg Markup (F-150)-$3,462

% Below MSRP63%

Avg Days to Sell32 days

Avg Sold Markup-$359

Price History

Aug 6, 2026$91,410 → $91,910(+$500)

Aug 15, 2026$91,910 → $91,410(-$500)

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-$7,500$84,1954d

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-$2,500$89,6904d

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-$2,500$90,6654d

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