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Deal Sheet: 2026 F-150 Platinum
Walterboro Ford · Walterboro, SC · VIN: 1FTFW7LD9TFB18212
Negotiation Guide
Opening Offer
$83,221
Fair Price
$84,721
Walk Away Above
$86,533
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,511
Est. Invoice$82,161
Holdback (est.)$2,650
MSRP (Sticker)$88,345
Asking Price$86,345
Markup-$2,000
Est. Dealer Margin on This Car$6,835
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$1,411
Avg Markup (F-150)-$2,974
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,169
Price History
Jul 9, 2026$86,845 → $85,845(-$1,000)
Aug 6, 2026$85,845 → $86,345(+$500)
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