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Deal Sheet: 2026 F-150 Platinum
Romano Ford · Fayetteville, NY · VIN: 1FTFW7LD9TFB15360
Negotiation Guide
Opening Offer
$83,855
Fair Price
$85,355
Walk Away Above
$87,118
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,992
Est. Invoice$82,658
Holdback (est.)$2,666
MSRP (Sticker)$88,880
Asking Price$86,880
Markup-$2,000
Est. Dealer Margin on This Car$6,888
Percentile33% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$2,707
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,922
Price History
Jul 9, 2026$87,380 → $86,380(-$1,000)
Aug 6, 2026$86,380 → $86,880(+$500)
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