Negotiation Guide
Opening Offer
$81,767
Fair Price
$83,267
Walk Away Above
$84,771
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,648
Est. Invoice$80,236
Holdback (est.)$2,588
MSRP (Sticker)$86,275
Asking Price$84,775
Markup-$1,500
Est. Dealer Margin on This Car$7,128
Percentile47% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory26 vehicles
Avg Markup (All Models)-$2,221
Avg Markup (F-150)-$2,583
% Below MSRP100%
Avg Days to Sell15 days
Avg Sold Markup-$1,433
Price History
Jul 9, 2026$84,775 → $83,775(-$1,000)
Aug 6, 2026$83,775 → $84,775(+$1,000)
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