Deal Sheet: 2026 F-150 Platinum

Bob Thomas Ford, Inc. · Hamden, CT · VIN: 1FTFW7LD8TFA45088

Negotiation Guide

Opening Offer

$81,940

Fair Price

$83,440

Walk Away Above

$85,247

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,350

Est. Invoice$80,961

Holdback (est.)$2,612

MSRP (Sticker)$87,055

Asking Price$85,055

Markup-$2,000

Est. Dealer Margin on This Car$6,706

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,607

Avg Markup (F-150)-$3,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,490

Price History

Jul 9, 2026$85,555 → $84,555(-$1,000)

Aug 6, 2026$84,555 → $85,055(+$500)

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