Deal Sheet: 2026 F-150 Platinum

Ford of Dalton · Dalton, GA · VIN: 1FTFW7LD7TFC14596

Negotiation Guide

Opening Offer

$88,657

Fair Price

$90,157

Walk Away Above

$91,661

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$83,849

Est. Invoice$86,643

Holdback (est.)$2,795

MSRP (Sticker)$93,165

Asking Price$91,665

Markup-$1,500

Est. Dealer Margin on This Car$7,817

Percentile47% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$1,623

Avg Markup (F-150)-$2,839

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,336

Cheaper F-150 Platinum Inventory

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-$2,500$89,6903d

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Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d