Deal Sheet: 2026 F-150 Platinum

Auffenberg Ford North, Inc. · O'Fallon, IL · VIN: 1FTFW7LD7TFB99047

Negotiation Guide

Opening Offer

$81,592

Fair Price

$83,092

Walk Away Above

$84,596

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$77,490

Est. Invoice$80,073

Holdback (est.)$2,583

MSRP (Sticker)$86,100

Asking Price$84,100

Markup-$2,000

Est. Dealer Margin on This Car$6,610

Percentile33% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$1,938

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,519

Cheaper F-150 Platinum Inventory

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