Deal Sheet: 2026 F-150 Platinum

Lakeland Ford · Lakeland, FL · VIN: 1FTFW7LD7TFB97329

Negotiation Guide

Opening Offer

$82,167

Fair Price

$83,667

Walk Away Above

$85,171

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$78,008

Est. Invoice$80,608

Holdback (est.)$2,600

MSRP (Sticker)$86,675

Asking Price$85,175

Markup-$1,500

Est. Dealer Margin on This Car$7,168

Percentile47% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)-$1,990

Avg Markup (F-150)-$2,678

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,148

Cheaper F-150 Platinum Inventory

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-$2,500$90,8153d