Negotiation Guide
Opening Offer
$88,032
Fair Price
$89,532
Walk Away Above
$91,036
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,286
Est. Invoice$86,062
Holdback (est.)$2,776
MSRP (Sticker)$92,540
Asking Price$90,540
Markup-$2,000
Est. Dealer Margin on This Car$7,254
Percentile33% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)+$517
Avg Markup (F-150)-$2,327
% Below MSRP66%
Avg Days to Sell33 days
Avg Sold Markup-$736
Price History
Jul 9, 2026$91,540 → $90,040(-$1,500)
Aug 6, 2026$90,040 → $90,540(+$500)
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