Deal Sheet: 2026 F-150 Platinum

Boulevard Ford · Millsboro, DE · VIN: 1FTFW7LD7TFA50623

Negotiation Guide

Opening Offer

$82,517

Fair Price

$84,017

Walk Away Above

$85,521

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$78,323

Est. Invoice$80,933

Holdback (est.)$2,611

MSRP (Sticker)$87,025

Asking Price$86,025

Markup-$1,000

Est. Dealer Margin on This Car$7,703

Percentile88% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)+$310

Avg Markup (F-150)-$2,850

% Below MSRP63%

Avg Days to Sell32 days

Avg Sold Markup-$500

Price History

Aug 6, 2026$85,025 → $86,025(+$1,000)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

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-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

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-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

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