Negotiation Guide
Opening Offer
$77,112
Fair Price
$78,612
Walk Away Above
$80,116
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,458
Est. Invoice$75,907
Holdback (est.)$2,449
MSRP (Sticker)$81,620
Asking Price$80,120
Markup-$1,500
Est. Dealer Margin on This Car$6,662
Percentile47% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,065
Avg Markup (F-150)-$2,923
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,204
Price History
Jul 9, 2026$80,120 → $79,120(-$1,000)
Aug 6, 2026$79,120 → $80,120(+$1,000)
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