Deal Sheet: 2026 F-150 Platinum

Ford of Franklin · Franklin, TN · VIN: 1FTFW7LD6TFB14148

Negotiation Guide

Opening Offer

$86,522

Fair Price

$88,022

Walk Away Above

$89,846

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$82,503

Est. Invoice$85,253

Holdback (est.)$2,750

MSRP (Sticker)$91,670

Asking Price$89,670

Markup-$2,000

Est. Dealer Margin on This Car$7,167

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)+$249

Avg Markup (F-150)-$3,538

% Below MSRP67%

Avg Days to Sell35 days

Avg Sold Markup-$624

Price History

Jul 9, 2026$90,670 → $89,170(-$1,500)

Aug 6, 2026$89,170 → $89,670(+$500)

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