Negotiation Guide
Opening Offer
$83,032
Fair Price
$84,532
Walk Away Above
$86,036
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$78,786
Est. Invoice$81,412
Holdback (est.)$2,626
MSRP (Sticker)$87,540
Asking Price$86,040
Markup-$1,500
Est. Dealer Margin on This Car$7,254
Percentile47% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory233 vehicles
Avg Markup (All Models)-$1,721
Avg Markup (F-150)-$2,673
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,540
Price History
Jul 9, 2026$86,540 → $85,540(-$1,000)
Aug 6, 2026$85,540 → $86,540(+$1,000)
Aug 15, 2026$86,540 → $86,040(-$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1953d
Pennyrile FordHopkinsville, KY
-$2,500$89,6903d
Ford of CorinthCorinth, MS
-$2,500$90,6653d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6103d
Joe Machens FordColumbia, MO
-$2,500$82,9553d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0603d
Prosper FordProsper, TX
-$2,500$89,3453d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2203d
AutoNation Ford KatyKaty, TX
-$2,500$83,7053d
AutoNation Ford KatyKaty, TX
-$2,500$90,8153d