Deal Sheet: 2026 F-150 Platinum

Jordan Ford · San Antonio, TX · VIN: 1FTFW7LD5TFB64197

Negotiation Guide

Opening Offer

$86,287

Fair Price

$87,787

Walk Away Above

$89,291

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$81,716

Est. Invoice$84,439

Holdback (est.)$2,724

MSRP (Sticker)$90,795

Asking Price$88,795

Markup-$2,000

Est. Dealer Margin on This Car$7,080

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory434 vehicles

Avg Markup (All Models)-$2,115

Avg Markup (F-150)-$3,084

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,880

Price History

Jul 9, 2026$89,795 → $88,295(-$1,500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d