Deal Sheet: 2026 F-150 Platinum

Mike Willis Ford · Sulphur, LA · VIN: 1FTFW7LD5TFB01388

Negotiation Guide

Opening Offer

$88,657

Fair Price

$90,157

Walk Away Above

$91,661

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$83,849

Est. Invoice$86,643

Holdback (est.)$2,795

MSRP (Sticker)$93,165

Asking Price$91,165

Markup-$2,000

Est. Dealer Margin on This Car$7,317

Percentile33% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$2,463

Avg Markup (F-150)-$3,664

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,900

Price History

Jul 9, 2026$92,165 → $90,665(-$1,500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

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-$2,500$83,2203d

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-$2,500$90,8153d