Negotiation Guide
Opening Offer
$83,444
Fair Price
$84,944
Walk Away Above
$86,757
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,713
Est. Invoice$82,370
Holdback (est.)$2,657
MSRP (Sticker)$88,570
Asking Price$87,070
Markup-$1,500
Est. Dealer Margin on This Car$7,357
Percentile47% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (F-150)-$3,050
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,744
Price History
Jul 9, 2026$87,070 → $86,070(-$1,000)
Aug 6, 2026$86,070 → $87,070(+$1,000)
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