Deal Sheet: 2026 F-150 Platinum

Northside Ford · San Antonio, TX · VIN: 1FTFW7LD4TFB67933

Negotiation Guide

Opening Offer

$84,377

Fair Price

$85,877

Walk Away Above

$87,381

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$79,997

Est. Invoice$82,663

Holdback (est.)$2,667

MSRP (Sticker)$88,885

Asking Price$86,885

Markup-$2,000

Est. Dealer Margin on This Car$6,889

Percentile33% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$2,417

Avg Markup (F-150)-$3,613

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,929

Price History

Aug 6, 2026$86,385 → $86,885(+$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

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-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

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AutoNation Ford KatyKaty, TX

-$2,500$90,8153d