Deal Sheet: 2026 F-150 Platinum

Autofair Ford of Haverhill · Haverhill, MA · VIN: 1FTFW7LD4TFB12981

Negotiation Guide

Opening Offer

$81,937

Fair Price

$83,437

Walk Away Above

$84,941

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,801

Est. Invoice$80,394

Holdback (est.)$2,593

MSRP (Sticker)$86,445

Asking Price$84,945

Markup-$1,500

Est. Dealer Margin on This Car$7,145

Percentile47% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$1,532

Avg Markup (F-150)-$2,420

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,710

Price History

Jul 9, 2026$84,945 → $83,945(-$1,000)

Aug 6, 2026$83,945 → $84,945(+$1,000)

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