Negotiation Guide
Opening Offer
$90,112
Fair Price
$91,612
Walk Away Above
$93,449
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$85,757
Est. Invoice$88,615
Holdback (est.)$2,859
MSRP (Sticker)$95,285
Asking Price$92,785
Markup-$2,500
Est. Dealer Margin on This Car$7,029
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (F-150)-$4,082
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Jul 9, 2026$94,285 → $92,785(-$1,500)
Aug 6, 2026$92,785 → $93,285(+$500)
Aug 15, 2026$93,285 → $92,785(-$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1953d
Pennyrile FordHopkinsville, KY
-$2,500$89,6903d
Ford of CorinthCorinth, MS
-$2,500$90,6653d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6103d
Joe Machens FordColumbia, MO
-$2,500$82,9553d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0603d
Prosper FordProsper, TX
-$2,500$89,3453d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2203d
AutoNation Ford KatyKaty, TX
-$2,500$83,7053d
AutoNation Ford KatyKaty, TX
-$2,500$90,8153d