Deal Sheet: 2026 F-150 Platinum

Marshall Ford · Marshall, TX · VIN: 1FTFW7LD4TFA77214

Negotiation Guide

Opening Offer

$76,772

Fair Price

$78,272

Walk Away Above

$79,776

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$73,152

Est. Invoice$75,590

Holdback (est.)$2,438

MSRP (Sticker)$81,280

Asking Price$79,280

Markup-$2,000

Est. Dealer Margin on This Car$6,128

Percentile33% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,790

Avg Markup (F-150)-$3,325

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$2,106

Price History

Jul 9, 2026$80,280 → $78,780(-$1,500)

Aug 6, 2026$78,780 → $79,280(+$500)

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