Deal Sheet: 2026 F-150 Platinum

Marshall Ford · Marshall, TX · VIN: 1FTFW7LD3TFB51805

Negotiation Guide

Opening Offer

$76,372

Fair Price

$77,872

Walk Away Above

$79,376

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$72,792

Est. Invoice$75,218

Holdback (est.)$2,426

MSRP (Sticker)$80,880

Asking Price$78,880

Markup-$2,000

Est. Dealer Margin on This Car$6,088

Percentile33% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,790

Avg Markup (F-150)-$3,325

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$2,106

Price History

Aug 6, 2026$78,380 → $78,880(+$500)

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