← Vehicle Details
Deal Sheet: 2026 F-150 Platinum
McGovern Ford at Drum Hill · Lowell, MA · VIN: 1FTFW7LD3TFB12826
Negotiation Guide
Opening Offer
$86,095
Fair Price
$87,595
Walk Away Above
$89,342
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 66 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$81,981
Est. Invoice$84,714
Holdback (est.)$2,733
MSRP (Sticker)$91,090
Asking Price$89,590
Markup-$1,500
Est. Dealer Margin on This Car$7,609
Percentile47% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$1,627
Avg Markup (F-150)-$3,111
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,415
Price History
Jul 9, 2026$89,590 → $88,590(-$1,000)
Aug 6, 2026$88,590 → $89,590(+$1,000)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1954d
Pennyrile FordHopkinsville, KY
-$2,500$89,6904d
Ford of CorinthCorinth, MS
-$2,500$90,6654d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6104d
Joe Machens FordColumbia, MO
-$2,500$82,9554d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0604d
Prosper FordProsper, TX
-$2,500$89,3454d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2204d
AutoNation Ford KatyKaty, TX
-$2,500$83,7054d
AutoNation Ford KatyKaty, TX
-$2,500$90,8154d