Deal Sheet: 2026 F-150 Platinum

Shaker's Family Ford · Watertown, CT · VIN: 1FTFW7LD2TFB94788

Negotiation Guide

Opening Offer

$87,662

Fair Price

$89,162

Walk Away Above

$90,666

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$82,953

Est. Invoice$85,718

Holdback (est.)$2,765

MSRP (Sticker)$92,170

Asking Price$90,170

Markup-$2,000

Est. Dealer Margin on This Car$7,217

Percentile33% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,660

Avg Markup (F-150)-$3,063

% Below MSRP92%

Avg Days to Sell40 days

Avg Sold Markup-$1,436

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d