Deal Sheet: 2026 F-150 Platinum

Paul Murrey Ford, Inc. · Kaufman, TX · VIN: 1FTFW7LD2TFB81894

Negotiation Guide

Opening Offer

$86,037

Fair Price

$87,537

Walk Away Above

$89,041

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$81,491

Est. Invoice$84,207

Holdback (est.)$2,716

MSRP (Sticker)$90,545

Asking Price$88,545

Markup-$2,000

Est. Dealer Margin on This Car$7,055

Percentile33% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,341

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,008

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