Deal Sheet: 2026 F-150 Platinum

Jarrett Ford, Inc. · Dade City, FL · VIN: 1FTFW7LD2TFB70197

Negotiation Guide

Opening Offer

$89,402

Fair Price

$90,902

Walk Away Above

$92,406

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$84,519

Est. Invoice$87,336

Holdback (est.)$2,817

MSRP (Sticker)$93,910

Asking Price$92,410

Markup-$1,500

Est. Dealer Margin on This Car$7,891

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$1,664

Avg Markup (F-150)-$2,925

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,003

Price History

Aug 9, 2026$91,910 → $92,910(+$1,000)

Aug 15, 2026$92,910 → $92,410(-$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d