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Deal Sheet: 2026 F-150 Platinum
Grieco Ford of Branford · Branford, CT · VIN: 1FTFW7LD2TFB11473
Negotiation Guide
Opening Offer
$87,169
Fair Price
$88,669
Walk Away Above
$90,419
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 66 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$82,953
Est. Invoice$85,718
Holdback (est.)$2,765
MSRP (Sticker)$92,170
Asking Price$90,170
Markup-$2,000
Est. Dealer Margin on This Car$7,217
Percentile33% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$2,072
Avg Markup (F-150)-$3,100
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,750
Price History
Jul 9, 2026$90,670 → $89,670(-$1,000)
Aug 6, 2026$89,670 → $90,170(+$500)
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