Deal Sheet: 2026 F-150 Platinum

Mark Ficken Ford · Charlotte, NC · VIN: 1FTFW7LD0TFC01351

Negotiation Guide

Opening Offer

$88,657

Fair Price

$90,157

Walk Away Above

$91,661

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$83,849

Est. Invoice$86,643

Holdback (est.)$2,795

MSRP (Sticker)$93,165

Asking Price$91,165

Markup-$2,000

Est. Dealer Margin on This Car$7,317

Percentile33% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory420 vehicles

Avg Markup (All Models)-$8

Avg Markup (F-150)-$2,726

% Below MSRP79%

Avg Days to Sell32 days

Avg Sold Markup-$687

Price History

Aug 15, 2026$91,665 → $91,165(-$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d