Deal Sheet: 2026 F-150 Platinum

Herb Chambers Ford Westborough · Westborough, MA · VIN: 1FTFW7LD0TFB94353

Negotiation Guide

Opening Offer

$89,457

Fair Price

$90,957

Walk Away Above

$92,461

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$84,569

Est. Invoice$87,387

Holdback (est.)$2,819

MSRP (Sticker)$93,965

Asking Price$92,465

Markup-$1,500

Est. Dealer Margin on This Car$7,897

Percentile47% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)-$2,256

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,211

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