Deal Sheet: 2026 F-150 Platinum

Beach Ford · Myrtle Beach, SC · VIN: 1FTFW7LD0TFB12167

Negotiation Guide

Opening Offer

$88,414

Fair Price

$89,914

Walk Away Above

$91,689

• Recent buyers paid ~$3,008 below MSRP
• Sitting 68 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$84,119

Est. Invoice$86,922

Holdback (est.)$2,804

MSRP (Sticker)$93,465

Asking Price$91,965

Markup-$1,500

Est. Dealer Margin on This Car$7,847

Percentile47% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory403 vehicles

Avg Markup (All Models)-$666

Avg Markup (F-150)-$3,148

% Below MSRP83%

Avg Days to Sell34 days

Avg Sold Markup-$871

Price History

Jul 9, 2026$92,465 → $90,465(-$2,000)

Aug 6, 2026$90,465 → $91,965(+$1,500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d