Deal Sheet: 2026 F-150 Platinum

Benson Ford, Inc. · Easley, SC · VIN: 1FTFW7LD0TFA92325

Negotiation Guide

Opening Offer

$84,542

Fair Price

$86,042

Walk Away Above

$87,546

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$80,145

Est. Invoice$82,817

Holdback (est.)$2,672

MSRP (Sticker)$89,050

Asking Price$87,550

Markup-$1,500

Est. Dealer Margin on This Car$7,405

Percentile47% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$1,710

Avg Markup (F-150)-$2,688

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,265

Price History

Aug 9, 2026$86,050 → $87,550(+$1,500)

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