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Deal Sheet: 2026 F-150 Platinum
Banner Ford of Monroe, LLC · Monroe, LA · VIN: 1FTFW7LD0TFA04759
Negotiation Guide
Opening Offer
$87,808
Fair Price
$89,308
Walk Away Above
$91,137
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$83,669
Est. Invoice$86,457
Holdback (est.)$2,789
MSRP (Sticker)$92,965
Asking Price$90,465
Markup-$2,500
Est. Dealer Margin on This Car$6,797
Percentile2% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$1,908
Avg Markup (F-150)-$3,467
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,608
Price History
Jul 9, 2026$91,965 → $90,465(-$1,500)
Aug 6, 2026$90,465 → $90,965(+$500)
Aug 15, 2026$90,965 → $90,465(-$500)
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