Deal Sheet: 2026 F-150 Platinum

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FTFW7LD0TFA02526

Negotiation Guide

Opening Offer

$78,216

Fair Price

$79,716

Walk Away Above

$81,521

• Recent buyers paid ~$3,008 below MSRP
• Sitting 74 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$74,993

Est. Invoice$77,492

Holdback (est.)$2,500

MSRP (Sticker)$83,325

Asking Price$81,325

Markup-$2,000

Est. Dealer Margin on This Car$6,333

Percentile33% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$2,133

Avg Markup (F-150)-$3,403

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,015

Price History

Jul 9, 2026$82,325 → $80,825(-$1,500)

Aug 9, 2026$80,825 → $81,325(+$500)

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