Deal Sheet: 2026 F-150 Platinum

Healey Brothers Ford, LLC · Poughkeepsie, NY · VIN: 1FTFW7L8XTFC01084

Negotiation Guide

Opening Offer

$79,722

Fair Price

$81,222

Walk Away Above

$82,726

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$75,807

Est. Invoice$78,334

Holdback (est.)$2,527

MSRP (Sticker)$84,230

Asking Price$82,230

Markup-$2,000

Est. Dealer Margin on This Car$6,423

Percentile33% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$2,121

Avg Markup (F-150)-$3,313

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,586

Cheaper F-150 Platinum Inventory

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