Deal Sheet: 2026 F-150 Platinum

Performance Ford · Randolph, NJ · VIN: 1FTFW7L8XTFB74887

Negotiation Guide

Opening Offer

$80,872

Fair Price

$82,372

Walk Away Above

$83,876

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$76,842

Est. Invoice$79,403

Holdback (est.)$2,561

MSRP (Sticker)$85,380

Asking Price$83,380

Markup-$2,000

Est. Dealer Margin on This Car$6,538

Percentile33% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$1,480

Avg Markup (F-150)-$3,167

% Below MSRP84%

Avg Days to Sell31 days

Avg Sold Markup-$1,144

Price History

Aug 6, 2026$82,880 → $83,380(+$500)

Cheaper F-150 Platinum Inventory

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