Negotiation Guide
Opening Offer
$82,888
Fair Price
$84,388
Walk Away Above
$86,199
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$79,209
Est. Invoice$81,849
Holdback (est.)$2,640
MSRP (Sticker)$88,010
Asking Price$87,010
Markup-$1,000
Est. Dealer Margin on This Car$7,801
Percentile88% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$1,242
Avg Markup (F-150)-$2,563
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,500
Price History
Jul 11, 2026$87,010 → $85,010(-$2,000)
Aug 6, 2026$86,010 → $87,010(+$1,000)
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