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Deal Sheet: 2026 F-150 Platinum
Matthews-Currie Ford Company · Nokomis, FL · VIN: 1FTFW7L8XTFA59688
Negotiation Guide
Opening Offer
$77,680
Fair Price
$79,180
Walk Away Above
$80,983
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 74 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,507
Est. Invoice$76,990
Holdback (est.)$2,484
MSRP (Sticker)$82,785
Asking Price$81,285
Markup-$1,500
Est. Dealer Margin on This Car$6,779
Percentile47% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (F-150)-$2,845
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,651
Price History
Jul 9, 2026$81,785 → $81,035(-$750)
Aug 6, 2026$80,785 → $81,785(+$1,000)
Aug 15, 2026$81,785 → $81,285(-$500)
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