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Deal Sheet: 2026 F-150 Platinum
Performance Ford · Randolph, NJ · VIN: 1FTFW7L8XTFA48822
Negotiation Guide
Opening Offer
$80,872
Fair Price
$82,372
Walk Away Above
$84,176
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,382
Est. Invoice$79,961
Holdback (est.)$2,579
MSRP (Sticker)$85,980
Asking Price$83,980
Markup-$2,000
Est. Dealer Margin on This Car$6,598
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,480
Avg Markup (F-150)-$3,167
% Below MSRP84%
Avg Days to Sell31 days
Avg Sold Markup-$1,144
Price History
Jul 9, 2026$84,480 → $83,480(-$1,000)
Aug 6, 2026$83,480 → $83,980(+$500)
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