Deal Sheet: 2026 F-150 Platinum

Red McCombs Ford · San Antonio, TX · VIN: 1FTFW7L8XTFA42907

Negotiation Guide

Opening Offer

$79,958

Fair Price

$81,458

Walk Away Above

$83,259

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,554

Est. Invoice$79,106

Holdback (est.)$2,552

MSRP (Sticker)$85,060

Asking Price$83,060

Markup-$2,000

Est. Dealer Margin on This Car$6,506

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory588 vehicles

Avg Markup (All Models)-$2,231

Avg Markup (F-150)-$3,609

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,875

Price History

Jul 9, 2026$84,060 → $82,560(-$1,500)

Aug 6, 2026$82,560 → $83,060(+$500)

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