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Deal Sheet: 2026 F-150 Platinum
Holiday Ford · Whitesboro, TX · VIN: 1FTFW7L8XTFA15898
Negotiation Guide
Opening Offer
$75,549
Fair Price
$77,049
Walk Away Above
$78,835
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,558
Est. Invoice$74,977
Holdback (est.)$2,419
MSRP (Sticker)$80,620
Asking Price$78,620
Markup-$2,000
Est. Dealer Margin on This Car$6,062
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$1,652
Avg Markup (F-150)-$3,406
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,654
Price History
Jul 9, 2026$79,620 → $78,120(-$1,500)
Aug 6, 2026$78,120 → $78,620(+$500)
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