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Deal Sheet: 2026 F-150 Platinum
Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW7L8XTFA08630
Negotiation Guide
Opening Offer
$71,955
Fair Price
$73,455
Walk Away Above
$75,227
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,300
Est. Invoice$71,610
Holdback (est.)$2,310
MSRP (Sticker)$77,000
Asking Price$75,000
Markup-$2,000
Est. Dealer Margin on This Car$5,700
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory473 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (F-150)-$3,617
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,794
Price History
Jul 9, 2026$76,000 → $74,500(-$1,500)
Aug 6, 2026$74,500 → $75,000(+$500)
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