Negotiation Guide
Opening Offer
$81,177
Fair Price
$82,677
Walk Away Above
$84,181
- • Recent buyers paid ~$3,008 below MSRP
Price Breakdown
Est. Dealer Cost$77,117
Est. Invoice$79,687
Holdback (est.)$2,571
MSRP (Sticker)$85,685
Asking Price$83,685
Markup-$2,000
Est. Dealer Margin on This Car$6,569
Percentile33% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,642
Avg Markup (F-150)-$3,025
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,517
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1954d
Pennyrile FordHopkinsville, KY
-$2,500$89,6904d
Ford of CorinthCorinth, MS
-$2,500$90,6654d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6104d
Joe Machens FordColumbia, MO
-$2,500$82,9554d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0604d
Prosper FordProsper, TX
-$2,500$89,3454d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2204d
AutoNation Ford KatyKaty, TX
-$2,500$83,7054d
AutoNation Ford KatyKaty, TX
-$2,500$90,8154d