Deal Sheet: 2026 F-150 Platinum

Rodman Ford Sales, Inc. · Foxboro, MA · VIN: 1FTFW7L89TFB80681

Negotiation Guide

Opening Offer

$77,877

Fair Price

$79,377

Walk Away Above

$80,881

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$74,147

Est. Invoice$76,618

Holdback (est.)$2,472

MSRP (Sticker)$82,385

Asking Price$80,885

Markup-$1,500

Est. Dealer Margin on This Car$6,739

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$2,621

Avg Markup (F-150)-$3,026

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,931

Price History

Aug 6, 2026$79,885 → $80,885(+$1,000)

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