Deal Sheet: 2026 F-150 Platinum

Riverside Ford of Tulsa · Tulsa, OK · VIN: 1FTFW7L89TFB55103

Negotiation Guide

Opening Offer

$74,082

Fair Price

$75,582

Walk Away Above

$77,086

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,731

Est. Invoice$73,089

Holdback (est.)$2,358

MSRP (Sticker)$78,590

Asking Price$76,090

Markup-$2,500

Est. Dealer Margin on This Car$5,359

Percentile2% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$2,289

Avg Markup (F-150)-$3,760

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,110

Price History

Jul 9, 2026$77,590 → $76,090(-$1,500)

Aug 6, 2026$76,090 → $76,590(+$500)

Aug 15, 2026$76,590 → $76,090(-$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d