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Deal Sheet: 2026 F-150 Platinum
Ford of West Memphis · West Memphis, AR · VIN: 1FTFW7L89TFA90396
Negotiation Guide
Opening Offer
$77,203
Fair Price
$78,703
Walk Away Above
$80,494
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,057
Est. Invoice$76,525
Holdback (est.)$2,469
MSRP (Sticker)$82,285
Asking Price$80,285
Markup-$2,000
Est. Dealer Margin on This Car$6,229
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory56 vehicles
Avg Markup (All Models)-$1,848
Avg Markup (F-150)-$3,792
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,313
Price History
Jul 9, 2026$81,285 → $79,785(-$1,500)
Aug 6, 2026$79,785 → $80,285(+$500)
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