Deal Sheet: 2026 F-150 Platinum

Shaker's Family Ford · Watertown, CT · VIN: 1FTFW7L89TFA50500

Negotiation Guide

Opening Offer

$81,567

Fair Price

$83,067

Walk Away Above

$84,874

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,012

Est. Invoice$80,612

Holdback (est.)$2,600

MSRP (Sticker)$86,680

Asking Price$84,680

Markup-$2,000

Est. Dealer Margin on This Car$6,668

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,660

Avg Markup (F-150)-$3,063

% Below MSRP92%

Avg Days to Sell40 days

Avg Sold Markup-$1,436

Price History

Jul 9, 2026$85,180 → $84,180(-$1,000)

Aug 6, 2026$84,180 → $84,680(+$500)

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