Deal Sheet: 2026 F-150 Platinum

Zoellner Ford of Beatrice · Beatrice, NE · VIN: 1FTFW7L89TFA41182

Negotiation Guide

Opening Offer

$81,095

Fair Price

$82,595

Walk Away Above

$84,400

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,585

Est. Invoice$80,171

Holdback (est.)$2,586

MSRP (Sticker)$86,205

Asking Price$84,205

Markup-$2,000

Est. Dealer Margin on This Car$6,621

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$2,355

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,170

Price History

Jul 9, 2026$85,205 → $83,705(-$1,500)

Aug 6, 2026$83,705 → $84,205(+$500)

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