Negotiation Guide
Opening Offer
$72,632
Fair Price
$74,132
Walk Away Above
$75,636
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,426
Est. Invoice$71,740
Holdback (est.)$2,314
MSRP (Sticker)$77,140
Asking Price$75,640
Markup-$1,500
Est. Dealer Margin on This Car$6,214
Percentile47% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory814 vehicles
Avg Markup (All Models)-$987
Avg Markup (F-150)-$2,270
% Below MSRP82%
Avg Days to Sell30 days
Avg Sold Markup-$565
Price History
Aug 15, 2026$76,140 → $75,640(-$500)
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