Deal Sheet: 2026 F-150 Platinum

Raceway Ford of Hartsville · Hartsville, SC · VIN: 1FTFW7L88TFC01617

Negotiation Guide

Opening Offer

$73,712

Fair Price

$75,212

Walk Away Above

$76,716

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,398

Est. Invoice$72,745

Holdback (est.)$2,347

MSRP (Sticker)$78,220

Asking Price$76,220

Markup-$2,000

Est. Dealer Margin on This Car$5,822

Percentile33% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$2,085

Avg Markup (F-150)-$2,800

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,200

Price History

Aug 15, 2026$76,720 → $76,220(-$500)

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