Deal Sheet: 2026 F-150 Platinum

DePaula Ford LLC · Albany, NY · VIN: 1FTFW7L88TFB78744

Negotiation Guide

Opening Offer

$72,147

Fair Price

$73,647

Walk Away Above

$75,151

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$68,990

Est. Invoice$71,289

Holdback (est.)$2,300

MSRP (Sticker)$76,655

Asking Price$74,655

Markup-$2,000

Est. Dealer Margin on This Car$5,666

Percentile33% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,396

Price History

Aug 6, 2026$74,155 → $74,655(+$500)

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