Deal Sheet: 2026 F-150 Platinum

Hub City Ford, Inc. · Lafayette, LA · VIN: 1FTFW7L88TFB67081

Negotiation Guide

Opening Offer

$72,722

Fair Price

$74,222

Walk Away Above

$75,726

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$69,507

Est. Invoice$71,824

Holdback (est.)$2,317

MSRP (Sticker)$77,230

Asking Price$75,230

Markup-$2,000

Est. Dealer Margin on This Car$5,723

Percentile33% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)-$1,948

Avg Markup (F-150)-$3,536

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,489

Price History

Aug 9, 2026$74,730 → $75,230(+$500)

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